DIANE GIANETTINO

Graphic Designer and Print Production Artist

As a professional freelance Graphic Designer and Print Production Artist, I possess a diverse range of design skills that cater to different business sectors. My exceptional communication skills allow me to work collaboratively with cross-functional teams, ensuring seamless execution of design projects. I have a keen eye for detail and a strong sense of aesthetics that enables me to deliver high-quality designs.

My expertise lies in Marketing Material Design, where I create engaging and effective marketing materials for various platforms such as print/digital collateral, social media and website design. I ensure that all marketing materials adhere to the brand’s messaging and maintain consistency across all marketing channels.

Collaboration and Communication are my strengths, and I work closely with internal teams to understand project requirements and objectives. I present design concepts and ideas effectively, incorporating feedback to refine and enhance visual elements.

I specialize in Brand Development, collaborating closely with internal teams to establish and maintain brand identities. I create visually appealing and consistent brand assets that align precisely with the vision of the brand. To ensure consistency with the brand’s vision and objectives, I enforce brand guidelines when creating design elements.

WORK EXPERIENCE

I am a seasoned professional in my field, with a wealth of experience working on a variety of projects. I can take on new challenges and contribute to companies in an intelligent, meaningful, and valuable way. Every day, I seek out new and exciting projects that help me hone my skills and build my expertise. Whether it's a traditional project or something outside the box, I am always eager to take it on and exceed expectations. My diverse experiences have shaped me into the confident and accomplished professional that I am today.

FREELANCE GRAPHIC DESIGNER

November 2006 – Present

• Amalgamated Bank: Annual reports
• American Express: Internal marketing material
• Angelo, Gordon & Company: Quarterly and monthly reports
• Dana-co: Interactive PDF order forms.
• EP & Company: Banner and digital material for Verizon, Men’s Warehouse and John Deere
• FGI Design: Client annual reports and PowerPoint presentations
• Food Science: Rebranded Diet Program Training Manuals ranging from 100 to 250 pages for a total of 18 binders
• Foresight MDP: Program material booklets
• Foresight Publishers: Book Design
• Goodwin Law: Photo research for internal/external material. Create social media banners, email headers and print collateral
• Havas: Pharmaceutical mechanical for patient/doctor informational material
• Latham Pools: Internal/external marketing material, including large format signage
• Lighthouse: PowerPoint presentations
• o2kl: Web banner ad campaign
• Pfizer: PowerPoint presentations and coordinating training manuals
• Versace: Quarterly newsletter
• WCAS: Annual, SA and quarterly reports
• Xylem: Animated PowerPoint presentations

STUDIO DIRECTOR, CNS STUDIO SERVICES

September 2001 – October 2006

Staffed by Creative Network Systems (“CNS”), New York, NY

Creative Network Systems Studio Services offered a full-service graphics studio exclusively for American Express. The studio was sent up to handle the creative needs after September 11, 2001.

Set-up a studio to handle large-scale projects, managing a staff of fifteen people.
Assigned and supervised work for a staff of desktop production artists, proofreaders, copywriters, designers and project coordinators, both on-site and virtually.
Managed workflow without missing deadlines or sacrificing quality.
Managed print production estimates, scheduling, and interfaced with vendors
Maintain the American Express Logo Library.

STUDIO MANAGER, AMERICAN EXPRESS

August 1999 – September 2001

Creative Media was the in-house graphics department for American Express (Staffed by Creative Network Systems (“CNS”), New York, NY). The department produced over 5,000 collateral pieces annually. Started at Creative Media as a Desktop Production Artist in August 1999. After 12 months was promoted to Assistant Studio Manager and then promoted again four months later to Studio Manager.

Responsible for day-to-day work on production studio projects. Maintain quality control standards for thousands of projects annually produced.
Review disk release for traditional and digital print production process and technical variables involved in printing.
Provided an exceptional level of customer service by reviewing job specs with American Express Project Coordinators and/or designers to confirm instructions to establish successful intake processes.
Created and maintained Creative Media Procedure Manual which documents proper working procedures, including file maintenance and back-up procedures, for department staff.

VOLUNTEER EXPERIENCE

The Foundation for Manalapan-Englishtown Regional Schools, Manalapan, NJ

January 2014 – Present

CREATIVE AND MARKETING DIRECTOR

Since 2014, I have served as a Trustee of The Foundation for MERS. As Creative and Marketing Director, I use my expertise and skills to enhance our presence in the district and community. My design skills have greatly contributed to the Foundation's brand recognition, and my creative flair has elevated our marketing materials.

In my role, I am responsible for redesigning and rebranding the foundation’s image. I also create marketing materials such as brochures, postcards, posters, and quarterly newsletters. Additionally, I provide support to the fundraising chairs by creating artwork and collateral material for fundraising events.

In terms of managing our social media presence, I use Hootsuite to manage accounts on Facebook, Instagram, LinkedIn, Twitter, and YouTube. I also manage email blasts using Constant Contact and/or MailChimp.